Facebook released new “montetization eligibility standards” Wednesday that is says are meant to ‘provide clearer guidance around the types of publishers and creators that are eligible to earn money.’
Vice President of Media Partnerships Nick Grudin wrote about the new standards:
As we continue to expand our monetization offerings, it’s important that we provide clear guidelines around what can and cannot be monetized on our platform. Many of these experiences are made possible through ads from over 5M advertisers on Facebook, and they need to feel confident and in control over where their ads appear …
To use any of our monetization features, you must comply with Facebook’s policies and terms, including our Community Standards, Payment Terms, and Page Terms. Our goal is support creators and publishers who are enriching our community. Those creators and publishers who are violating our policies regarding intellectual property, authenticity, and user safety, or are engaging in fraudulent business practices, may be ineligible to monetize using our features …
Those who share content that repeatedly violates our Content Guidelines for Monetization, share clickbait or sensationalism, or post misinformation and false news may be ineligible or may lose their eligibility to monetize.
Facebook points to a June 30 statement on “clickbait, sensationalism, and misinformation,” but provides absolutely no definition of what those terms mean, indicating a review of content that will be entirely subjective in nature. In other words, if Facebook disagrees with something a group or organization posts, it could lead to being removed from its monetization programs.
Twitter and YouTube have implemented similar efforts at thought control through social media, and have targeted a number of conservative groups as a result.